FINAL YEAR PROJECT (FYP) SHOWCASE BY TAYLOR’S UNIVERSITY STUDENTS WITH SEARCCT AS AN INDUSTRY PARTNER

SEARCCT was once again selected as an industry partner for final-year Advertising & Brand Management students. The students, from Team Mission Creative, created an advertising and marketing campaign for SEARCCT. On 20 December 2024, Research Officer Muhammad Afiq Ismaizam was invited to attend the final showcase of Team Mission at their booth.

“Face It” is the name of their campaign. They aim to raise awareness amongst Malaysian youths about the role SEARCCT plays in the Malaysian government and the dangers of ignoring terrorism. The campaign employs approachable, intriguing designs, meant to draw in and hook an audience, before delivering a message of awareness. Mission Creative intends to deliver a campaign that while
dealing with a serious subject matter, delivers the necessary information in a manner most digestible and appealing.