Terrorists have been very successful in capturing the hearts and minds of the young people. They have done so by developing and disseminating a rhetoric that depicts their cause as both righteous and heroic against an adversary both evil and cruel. In this particular aspect, the terrorists have seized the narrative by being able to articulate and express their thoughts in a way that is far more appealing and dynamic than that of the authorities. This calculated and deliberate move has brought about great dividends in the form of a growing pool of recruits, mainly consisting of young people. The terrorist’s deceptive and creative ability to factor the premise of violence into their ideology needs to be taken into account seriously when formulating counter terrorism strategies.